![]() With a virtually limitless reach, it is a must for any followup strategy. Rich Text Message is our entry to the “followup Oscars.” Why such trust, you ask?īecause by far, it is the best tool for sales follows up!Īn almost 100% open rates that too a significant chunk of the messages opening within the first five minutes! Guilt is the enemy of an adequate follow-up it may be as simple as “hey I left you a message and you did not reply….” Using unfair tactics isn’t sustainable and not a tactic a good marketer should aim at. Data depends mainly on consistency once you have a steady, consistent data logged in your database. Measure everything you can so you can have insight into everything you can! Of Course, it comes with a prerequisite of consistency. Set out with a clear goal and well-articulated goal like pushing the lead to the next level of the funnel, building a rapport, etc. Aimless Followupĭon’t follow up because it is recommended. We also recommend using more powerful words in the subject line for a catchy first line. ![]() The right solution is to integrate a channel with high open rates. Market research, anyone? Low Email open rateįor email marketers, low open rates severely limit your reach. Understand your leads and find precisely what ticks them and what they prefer. Annoyed leadĮxcessive or really aggressive follow up is just a thin line away from one of the most dreaded words in the industry – “SPAM.” A haphazard follow up may at worse not only turn off the lead but also turn on you!Ī structured and well defined follow up strategy makes for a consistent sales funnel. ![]() Impromptu Follow Upĭon’t even get me started on this, flying by the seat of your pants is just as worse as not following up. Well, many would say that followups don’t work, and most of the cases, they don’t work if your follow up strategy suffers from one of the symptoms below. Now send that text! Common issues in Followups Well, the answer is because you would lose out on probable customers. We know it sounds stupid, right! It is!ħ0% of surveyed consumers reported they WANT to be contacted again! Why should you follow up? The need of the hour demands proper followups, a sizable chunk of marketers drop the ball on lead follow up by, (bring in the drum rolls) by not reaching out again. An established and predefined followup strategy goes a long way in streamlining the followups. A whooping two-third of the time is spent in hassles leading to followups. He also is a fan of Trading and Collectible Card Games.Let’s start with Why a Predefined Sales Follow up? Statistically, marketers worldwide only spend a third of their total time pitching their product, interacting with prospects, or improving or learning about their products. He is one of the few people who uses Google Stadia, where he plays Destiny 2. In his free time, he loves hiking and spending time with his family. When he's not writing, Zach works as an energy consultant. His current daily driver is a Pixel 4a 5G, and he writes all his articles on an HP Chromebook x2 12. Even though the rest of his family has switched to iPhones, he could never do it. Zach's first Android phone was a Motorola Droid Turbo 2 he got in 2016 after switching from an iPhone 5S. He holds a Bachelor's in Mechanical Engineering and a Master's in Energy Engineering, giving him unique insight into new renewable energy and battery technologies. Zach loves unique and fun hardware as well as software tricks. You'll find him writing how-to guides on various topics, but you will sometimes see him dabble in other areas. He specializes in Chromebooks, Pixel phones, Google products, and Android apps. Zach has been a fan of Android for a long time, and he became a freelance writer at Android Police in early 2022.
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